Helping Alaskans Power Their Homes and Businesses With Solar Energy.

Partners Digital Marketing worked with a solar energy company to generate leads using Facebook and Instagram advertising and also communicate through email marketing. 

The challenge?
Convincing Alaskans that solar energy can work in Alaska despite the tough conditions. Helping portray the value proposition of leveraging long Summers and the midnight sun in Alaska to provide ample power.

The solution
We focused on a campaign that provided value through education and building trust. While building trust we also built a funnel to help people move from interested prospect to solar energy users using social media advertising and email marketing.