Are you marketing your business on Facebook yet? Many Alaskan businesses these days aren’t sure where to start with social media marketing. You spend countless hours posting on your Business Facebook page only to find that not many people are engaging with your posts.. Over 400,000 people in Alaska are on Facebook. That is over half of our population. Why is it that no one is interacting with your page? It’s most likely because you need a better Facebook marketing strategy.
The truth is that it takes a long time to build a Facebook community for your business, just as it takes time for new businesses to gain traction for their business. As it turns out, you have to invest a little money to reach more people if you want quicker results. Facebook advertisements are cost-effective and should be a key part of your Facebook marketing strategy for your Alaskan business. The good news is that it does not take a lot of money. You can start with just $5 a day.
In this post we will explore how you can use Facebook Advertisements to attract customers to your business without wasting your hard-earned money.
Create A Facebook Business Page
Start by creating a Facebook Business page if you haven’t already. You can learn more about that here: Setting Up Facebook Business Page
You can begin using the Facebook Ads Manager after creating your Business Page. The first step is to figure out what your Marketing goals are. Facebook allows you to setup three different kinds of campaigns based on what your goal is.
Awareness
– The awareness objective is the objective to choose if the goal of your marketing strategy is to make people aware of your business or you want to reach as many as possible with your marketing message. Customers typically have to interact with your business many times before making a purchase with you. Awareness ads are great for newer businesses looking to make people aware of theirs services or products. These ads are best if you want exposure and want to help others discover who you are and what product or service you provide.
Consideration
– Consideration ads are effective for reaching people who may already be aware of your business but still don’t know much about what you do or have not engaged with your business very much. These ads will help potential customer go from being aware to having a desire to interact with your product or service. Sending traffic to a website, increasing leads, and getting people to engage with a Facebook post on your page are a few of the things the consideration objective can help with. Our favorite option for attracting customers are lead ads. These ads focus on getting customer contact information so you can engage in a conversation with them. I recommend these if you offer a high price-point service or product as these typically require a deeper discussion.
Conversion
– These ads are best for warmed up leads that are later in the buying process. These are prospects that are aware of your business and are in the later stages of making a purchase decision or are ready to begin engaging with your company. Conversion ads are great if your product or service is a lower price point and the goal of your marketing strategy is to get someone to take action. Some examples of actions would be to get someone to sign-up for a newsletter, visit your store, or make a purchase.
A sound Facebook digital marketing strategy is key to growing your business with social media. The same message cannot be applied to all customers. Think about whether you want to reach brand new customers, or people who may be aware of your business but just need a convincing offer to take action. Growing your business starts with understanding your potential customers and then placing a relevant message in front of them.
Want to learn some of the top ways to get more customers using the two most popular social media platforms Google and Facebook? Click the image below for a free cheat sheet!
