Picture yourself on a nice beach in Thailand. You’re feeling warm and relaxed from the sun shining on you and you’ve got an ice cold drink to cool you down. Not a care in the world because you’re only agenda for the day is to relax.
All of a sudden you are interrupted by a ping on your cellphone. It’s a new email that reads “You’ve got a new Lead!” You’re actually happy to see this email because it feels great to actually have new leads reach out to you even though your thousands of miles away from the office. As long as you have someone to follow-up on the leads in a timely manner, this is an example of how you can use Facebook ads to work for you at anytime and from anywhere.
Many business owners and marketers have a lead form on their website that will generate leads. The website is just one lead source. A smart marketer should have multiple sources of lead generation.
For this particular post, we’ll discuss Facebook advertisements. Facebook Business Manager allows you to create your own advertisements to market to your audience. We will explore marketing objectives you can use to get more leads.
When putting together your Facebook Ad, you’ll see the following marketing objectives to choose from:
Lead Generation Marketing Objectives Preserves User Experience
The Lead generation objective gives you the ability to create an ad for Facebook users to see. When they click the advertisement, a form shows up immediately within Facebook asking the viewer to put in their contact information.
The lead generation marketing objective is effective because it creates the best user experience for generating leads. Most people spend time on Facebook for personal reasons. They scroll through their news feed to get updates on friends, family, news, and entertainment. The lead generation marketing objective preserves that experience by keeping users within Facebook when collecting their contact information. In order to generate a lead, you also need someone to take time to fill in a contact form. Facebook lead ads autofills some of the contact information using the Facebook login information, which is convenient for your audience. As the leads are collected, you can export a spreadsheet with contact information that you can follow-up with.
The Traffic Generation Marketing Objective for Lower Cost Per Lead and Quality Leads
The Traffic marketing objective is also another option to consider for getting leads. Typically you can get leads at a lower cost per lead and will get more quality leads. You can post a Facebook advertisement that directs leads to a landing page where people can opt into a lead form. Unlike the lead generation campaign, the user experience can be impacted because you are directing people out of Facebook when they click your ad. If the network connection is weak, or if your site is not optimized to load quickly, you can lose visitors after they click your ad.
You may get less leads using the Traffic marketing objective because it requires someone to looking through a landing page and then fill in their information. Unlike the Lead marketing objective, there likely won’t be an auto-fill feature for putting in contact information. Because the lead opt-in requires the visitor to read through the page and then decide to opt-in as a lead typically you will get more quality leads.
Quicktip: You can ad the ability to place your Facebook ad in front of people who are on wifi at the time of seeing your ad to reduce the chance of losing them when being re-directed to your landing page!
Do you have any other creatives ways you use to get leads using Facebook ads? We would love to hear! Share in the comments.
Want to access a free training where I walk you through how to build lead ads? The same concepts we used to get a client 51 leads in just a few weeks? Click below!
